The curious rise of novelty popcorn buckets

By Wailin Wong,

Adrian Ma, Julia Ritchey, Kate Concannon

Published July 23, 2024 at 4:17 PM EDT

A screenshot of the "Deadpool & Wolverine" popcorn bucket shared by Ryan Reynolds. (Ryan Reynolds/YouTube)

Even before the Dune: Part 2 popcorn bucket went viral this year, movie theaters have been trying all types of ways to lure customers back. There's reclining seats, expanded menu options and even more merchandise. Today on the show, we track the rise of the popcorn bucket and its afterlife on eBay.

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Wailin Wong

Wailin Wong is a long-time business and economics journalist who's reported from a Chilean mountaintop, an embalming fluid factory and lots of places in between. She is a host of The Indicator from Planet Money. Previously, she launched and co-hosted two branded podcasts for a software company and covered tech and startups for the Chicago Tribune. Wailin started her career as a correspondent for Dow Jones Newswires in Buenos Aires. In her spare time, she plays violin in one of the oldest community orchestras in the U.S.

Adrian Ma

Adrian Ma covers work, money and other "business-ish" for NPR's daily economics podcast The Indicator from Planet Money.

Julia Ritchey

Julia Ritchey is an audio journalist with 15 years experience reporting, editing and podcasting all over the country. She's reported from eight states and all four U.S. time zones, most recently at Nashville Public Radio, Tennessee's largest NPR affiliate, overseeing the station's policy, environmental and education beats.

Kate Concannon

Kate Concannon is the Supervising Senior Editor at The Indicator from Planet Money. She leads this small, collaborative team of hosts, reporters and producers in making sense of crucial, but often complex and confusing, economic news in just 10 minutes a day.