You can't spell Olympics without IP

By Wailin Wong,

Adrian Ma, Julia Ritchey, Kate Concannon

Published August 12, 2024 at 10:28 AM EDT

The International Olympic Committee has developed a reputation over the years for stringently enforcing its trademarks during the summer games. It has good reason to, with brands like Coca-Cola and Visa paying top dollar for exclusive sponsorship rights. Today on the show, the lengths the IOC will go to protect its trademarks and how smaller brands try to avoid their dragnet.

Related episodes:
Why the Olympics cost so much (Apple / Spotify)
Peacock, potassium and other Paris Olympics Indicators (Apple / Spotify)

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Wailin Wong

Wailin Wong is a long-time business and economics journalist who's reported from a Chilean mountaintop, an embalming fluid factory and lots of places in between. She is a host of The Indicator from Planet Money. Previously, she launched and co-hosted two branded podcasts for a software company and covered tech and startups for the Chicago Tribune. Wailin started her career as a correspondent for Dow Jones Newswires in Buenos Aires. In her spare time, she plays violin in one of the oldest community orchestras in the U.S.

Adrian Ma

Adrian Ma covers work, money and other "business-ish" for NPR's daily economics podcast The Indicator from Planet Money.

Julia Ritchey

Julia Ritchey is an audio journalist with 15 years experience reporting, editing and podcasting all over the country. She's reported from eight states and all four U.S. time zones, most recently at Nashville Public Radio, Tennessee's largest NPR affiliate, overseeing the station's policy, environmental and education beats.

Kate Concannon

Kate Concannon is the Supervising Senior Editor at The Indicator from Planet Money. She leads this small, collaborative team of hosts, reporters and producers in making sense of crucial, but often complex and confusing, economic news in just 10 minutes a day.