Momfluencers, Tradwives, and the Perils of Modern Motherhood

By Leah Donnella,

B.A. Parker, Jess Kung, Courtney Stein, Christina Cala, Xavier Lopez, Dalia Mortada, Gene Demby, Jasmine Romero

Published December 4, 2024 at 9:42 AM EST

Motherhood in the U.S. is revered. Actual mothers? Not so much. So where's a bedraggled mom to turn when she feels overworked, overwhelmed, and underappreciated? Turns out, momfluencers are stepping in to fill that void, including a particular category of momfluencer: the tradwife. We dive into that world to understand how it might intersect with the incoming presidential administration, what it has to do with white supremacy, and where moms of color fit in.

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Leah Donnella

Leah Donnella is an editor on NPR's Code Switch team, where she helps produce and edit for the Code Switch podcast, blog, and newsletter. She created the "Ask Code Switch" series, where members of the team respond to listener questions about how race, identity, and culture come up in everyday life.

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B.A. Parker

Jess Kung

Jess Kung (they/them) is a production assistant on Code Switch. Previously, they interned with Code Switch and the podcast The Document from KCRW in Santa Monica. They are a graduate of Long Beach State University.

Courtney Stein

Courtney Stein comes to NPR from the New York Times, where she helped to create the weekly podcast First Person. Prior to that, she spent over a decade at WNYC's Peabody Award-winning Radio Rookies, teaching young people to report radio documentaries about issues important to them. While at WNYC, Courtney also helped to pilot the podcast Nancy and was on the team that created the dupont-Columbia award-winning podcast Caught: The Lives of Juvenile Justice, which began as a radio workshop she started in a juvenile detention center in Queens.

Christina Cala

Christina Cala is a producer for Code Switch. Before that, she was at the TED Radio Hour where she piloted two new episode formats — the curator chat and the long interview. She's also reported on a movement to preserve African American cultural sites in Birmingham and followed youth climate activists in New York City.

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Xavier Lopez

Xavier Lopez is a producer for Code Switch. He came to NPR from CNN Audio, where he helped produce shows such as Chasing Life with Dr. Sanjay Gupta and the inaugural season of Tug of War. Prior to that, Lopez worked at NPR member station WHYY in Philadelphia, where he worked on shows such as The Pulse, Radio Times with Marty Moss-Coane and the daily news podcast, The Why.

Dalia Mortada

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Gene Demby

Gene Demby is the co-host and correspondent for NPR's Code Switch team.

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Jasmine Romero