How to win (or lose) a break up on social media

NPR | By Brittany Luse,

Liam McBain, Jasmine Romero

Published June 9, 2025 at 9:25 AM EDT

Should you post about your break up online?

A lot of us have seen how explosive breakup stories have been on social media. From Reesa Teesa's "Who TF did I marry..." to Spritely's breakup song, these posts have been drawing gasps and gaining traction. But is it harmless fun, or an invasion of privacy? When do your personal stories belong on social media and when do they not?

To find out, Brittany is joined by Molly McPherson, crisis PR expert, and Rebecca Jennings, senior correspondent at Vox. They get into what people actually get out of breakup posting - and discuss their theories of poster's etiquette.

This episode originally published December 3rd, 2024.

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Brittany Luse

Brittany Luse is an award-winning journalist, on-air host, and cultural critic. She is the host of It's Been a Minute and For Colored Nerds. Previously Luse hosted The Nod and Sampler podcasts, and co-hosted and executive produced The Nod with Brittany and Eric, a daily streaming show. She's written for Vulture and Harper's Bazaar, among others, and edited for the podcasts Planet Money and Not Past It. Luse and her work have been profiled by publications like The New York Times, The New Yorker, Vulture, and Teen Vogue.

Liam McBain

Liam McBain (he/him) is an assistant producer on It's Been a Minute with Sam Sanders. He's interested in stories at the margins of culture.

Jasmine Romero

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