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Too often, organizations are so focused on delivering their messages to the local news, government officials, on social media, in newsletters, and even…
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There are a lot of good things that lots of organizations do or accomplish every day. Some of them are nice internal efforts or achievements, some involve…
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In times of trouble, or times of transition, we expect the president or CEO to be the delivering the messages. Sure – if the news is big enough. But the…
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For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But visibility isn’t enough. It’s…