As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list?
In any organization, employees should be the number one audience.
The most successful organizations are those with engaged employees who are involved in frequent two-way dialogue with leadership throughout the organization and given the chance to provide their own feedback and ideas.
Good internal communications will not only make your organization stronger, but it will also come in handy if any changes or crises come along.