media

As public relations professionals, a lot of what we do involves managing an organization’s reputation.

For the most part, the more media attention your organization receives, the more your stakeholders will recognize you.

But visibility isn’t enough. It’s the content of news stories that determines whether your audiences will have a favorable impression of you.

So how do you know whether the content was good or bad? And what do you DO with that information?

There are a lot of good things that lots of organizations do or accomplish every day. Some of them are nice internal efforts or achievements, some involve new initiatives for the organization, and some stuff has a real impact on the community that the organization serves.

The 2014 Dr. Lewis B. O'Donnell Media Summit featured Al Roker, weatherman and a host of NBC's "Today" show and a 1976 Oswego graduate; media icon Charlie Rose of CBS-TV's "This Morning" and the "Charlie Rose" show on PBS; and Connie Schultz, a syndicated award-winning columnist. Moderator Ken Auletta is writer and media critic for The New Yorker as well as a 1963 Oswego graduate.

Here is audio of the panel discussion, recorded October 16 at SUNY Oswego.

Gino Geruntino / WRVO

Digital platforms are revolutionizing today's media. That was the topic for today's annual SUNY Oswego Media Summit held by SUNY Oswego.

The university brought in several stars of the media world, including author Ken Auletta and public broadcasting host and PBS and CBS This Morning anchor Charlie Rose. The media summit is meant to give broadcasting students at the university exposure to leaders in the field, as well as discuss issues of the day.

Despite well-publicized shootings, crime rate is down

Feb 11, 2013

In the wake of the Newtown, Connecticut school shooting and the contentious push for new gun control laws in both Washington and Albany, it’s often easy to forget that the United States has been experiencing what some have called the "Great American Crime Decline."

NS Newsflash / Flickr

The digital world has finally caught up with Syracuse's daily newspaper.  The Post-Standard has announced it is cutting back the number of print editions it puts out every week.