Planet Money/How I Built This
Saturdays at noon
Tune in to "Planet Money/How I Built This" every Saturday at noon for innovative storytelling, the whys and hows behind the economy, and the backstory behind the brands we know and love.
"Planet Money" explains the economy with playful storytelling and Peabody award-winning deep dive, roll up your sleeves journalism. The team includes Adrian Ma, Mary Childs, Amanda Aronczyk, Jeff Guo, Nick Fountain, Erika Beras, Sarah Gonzalez, Robert Smith and Kenny Malone.
Guy Raz hosts "How I Built This," where innovators, entrepreneurs, and idealists take us through the often challenging journeys they took to build their now iconic companies. Featured guests include the founders of Lyft, Patagonia, Zappos, Spanx, Samuel Adams, Instagram, and more.
Planet Money
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Heated Rivalry, the steamy hockey romance show, was made for about $2 million per episode. That is remarkably cheap for an hour-long drama.Today on the show, a conversation with Heated Rivalry creators Jacob Tierney and Brendan Brady about their television miracle on ice.It’s not just that the show was made efficiently and cleverly. Heated Rivalry comes from a Canadian economic system of making TV and movies that is completely different from how we do things in the US.In this episode of Planet Money, in partnership with the Pivot podcast co-hosted by Kara Swisher, we hear about a Canadian production model for making TV and movies and how it’s different from the U.S. model. And we learn what the experience of making Heated Rivalry teaches us about the current state of both industries.Live event info and tickets here.Pre-order the Planet Money book and get a free gift. / Subscribe to Planet Money+Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Facebook / Instagram / TikTok / Our weekly Newsletter.The original Pivot episode from New York Magazine and The Vox Media Podcast Network was hosted by Kara Swisher, produced by Lara Naman, Zoë Marcus and Taylor Griffin and engineered by Brandon McFarland. Nishat Kurwa is Vox Media's Executive Producer of podcasts. This episode of Planet Money was hosted by Kenny Malone, produced by James Sneed, edited by Jess Jiang and fact-checked by Lara Naman. Alex Goldmark is our executive producer.To manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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The world of science has been stuck in an existential crisis over whether we actually know the things we thought we knew. Re-running an old study today doesn't always yield the same result. Same with re-enacting old experiments. Collectively, this is known as the “replication crisis.” Economist Abel Brodeur has come up with one way to help fix this crisis: he’s invented an internationally crowdsourced surveillance system, designed to keep social scientists honest. He calls it the “Replication Games.” Further Listening:Fabricated data in research about honesty. You can't make this stuff up. Or, can you? The Experiment Experiment How Much Should We Trust Economics?This episode was hosted by Mary Childs and Alexi Horowitz-Ghazi. It was produced by James Sneed and Emma Peaslee, with help from Willa Rubin. It was edited by Jess Jiang, fact-checked by Sam Yellowhorse Kesler, and engineered by Ko Takasugi-Czernowin. Alex Goldmark is Planet Money’s executive producer. Find more Planet Money: Facebook / Instagram / TikTok / Our weekly Newsletter.Listen free at these links: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Help support Planet Money and hear our bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.To manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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Live event info and tickets here. ICE is scaling up, with rapid new hiring. So we ask, has training new officers changed? At what cost? Also, the Trump administration has plans to pour billions of dollars into warehouses for mass immigrant detention centers, which can totally change the economy of some areas. We hear from a rural town in Georgia that wants an ICE facility in its own backyard. These episodes were originally published on Planet Money’s sister daily podcast The Indicator.Pre-order the Planet Money book and get a free gift. / Subscribe to Planet Money+Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Listen to the Indicator from Planet MoneyFacebook / Instagram / TikTok / Our weekly Newsletter.The episodes of The Indicator were produced by Julia Ritchey, with engineering by Jimmy Keeley. They were fact-checked by Sierra Juarez. Kate Concannon is our show's editor.This episode of Planet Money was produced by Luis Gallo, with help from James Sneed. It was edited by Planet Money’s Executive Producer, Alex Goldmark.To manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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Live event info and tickets here.The Supreme Court has spoken. Those big, sweeping tariffs that President Trump imposed early last year? They’re illegal. On today’s show: Why were those tariffs struck down? Will anyone get refunds? And …what about this new 10 percent tariff the President just announced today? Plus — a growing market for tariff refunds.Further Listening: - Worst. Tariffs. Ever. - Tariffs: What are they good for? - What "Made in China" actually means - The 145% tariff already did its damage - Are Trump's tariffs legal? - Days of our Tariffs - Trump's backup options for tariffs - What would it mean to actually refund the tariffs? Pre-order the Planet Money book and get a free gift. / Subscribe to Planet Money+Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Facebook / Instagram / TikTok / Our weekly Newsletter.This episode was hosted by Jeff Guo, Mary Childs, and Sarah Gonzalez. It was produced by Sam Yellowhorse Kesler and Willa Rubin. It was edited by Marianne McCune. It was fact-checked by Sierra Juarez. Alex Goldmark is Planet Money’s executive producer. To manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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Book tour and ticket info here.Greenland has said it is not for sale. Denmark has said it can’t even legally sell Greenland. And at a security conference in Munich over the weekend, U.S. lawmakers spent a lot of time trying to walk back some of President Trump’s recent threats to try to buy, or even take over, the territory. But whether Trump can or will or should try to control or purchase a territory that doesn’t want to be sold is not the interesting question. What is interesting is how we got to this moment. And, how we might gracefully get out of it. Greenland is valuable for its minerals and because of its physical location in the world. (It’s easy to keep an eye on other countries from Greenland).Our latest: How the U.S. dropped the ball on the rare earths race. And one way the U.S. gets strategic locations without threatening to buy or take over an entire territory.Further listening: - Is Greenland really an untapped land of riches?- Add to cart: GreenlandPre-order the Planet Money book and get a free gift. / Subscribe to Planet Money+Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Facebook / Instagram / TikTok / Our weekly Newsletter.This episode was produced by Willa Rubin with help from Sam Yellowhorse Kesler. It was edited by Marianne McCune. Fact-checking help from Sierra Juarez. It was engineered by Kwesi Lee and Robert Rodriguez. Alex Goldmark is our executive producer.Music: Universal Music Production - "The Attraction,” “Carnivore,” and “Walls Come Out.” To manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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Book tour event details and ticket info here.An iconic cartoon character liberated from copyright, journalism from the world of competitive spreadsheeting, a controversial piece of US currency. Each year the Planet Money team dedicates an episode to the things we simply love and think you, our audience, will also love.In this year’s Valentine’s Day episode:The Public Domain Day list from Jennifer Jenkins’ of Duke’s Center for the Study of the Public Domain and her colleagues. Jesse Dougherty’s article “Between the sheets at the college Excel Championship” which is behind a paywall. Here is Jesse’s substack. 404 Media’s excellent journalism on the tech that ICE is usingAn ode to the language of the penny, including songs like Pennies from Heaven. The only self-check out that doesn’t waste your time. And we made public domain Valentine’s cards. Download THE OFFICIAL Planet Money valentine here.Pre-order the Planet Money book and get a free gift. / Subscribe to Planet Money+ Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Facebook / Instagram / TikTok / Our weekly Newsletter.This episode of Planet Money was hosted by Kenny Malone. It was produced by James Sneed with help from Sam Yellowhorse Kesler, fact-checked by Sierra Juarez, engineered by Cena Loffredo & Kwesi Lee, and edited by our executive producer Alex Goldmark.To manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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Book tour tickets and details here.Today, the story of three inventions. The first, the sewing machine, was created by a selfish and ambitious inventor who wanted all the credit and was willing to fight a war for it. The second, a more modern invention, was made by an Italian inventor who wanted only to connect the world through video, so “evvvvverybody can talk with evvvvverybody else.”And, a third invention that tied them both together across more than a century. The patent pool.How do people get motivated to invent, and how do they get rewarded for their ideas? Usually through a patent. And, when the thicket of patents becomes too thick, how do we simplify, and make it so inventors can work together? The answer will involve bitter rivals, a sewing machine war, the nine no-no’s of anti-trust, and something called a gob-feeder. Subscribe to Planet Money+Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Facebook / Instagram / TikTok / Our weekly Newsletter.This episode was hosted by Erika Beras and Sam Yellowhorse Kesler. It was produced by Luis Gallo and edited by Marianne McCune. It was fact-checked by Sierra Juarez and engineered by Cena Loffredo. Alex Goldmark is Planet Money's executive producer.To manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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Book tour tickets and details here.The recent protests in Iran are about so many things. Human rights, corruption, freedom. But this time – they are also motivated by economic hardship. Hardship caused, in part, by US sanctions. The US has been sanctioning Iran in one way or another for 47 years. But sanctions, as a tool, only work some of the time, and US sanctions on Iran have not always conformed to what experts consider best practices.On today’s episode: What did US sanctions do to Iran's economy? How did they feed into the latest protests and crackdown in Iran? Sanctions are supposed to avert war, but how different from war are they?To learn more about the protests in Iran and the country’s history, check out our great friends at Throughline:Iran Protests ExplainedIran and the U.S., Part One: Four Days In AugustIran and the U.S., Part Two: Rules of EngagementIran and the U.S., Part Three: Soleimani’s IranSubscribe to Planet Money+Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Facebook / Instagram / TikTok / Our weekly Newsletter.This episode was hosted by Mary Childs and Nick Fountain. It was produced by James Sneed with help from Willa Rubin. It was edited by Marianne McCune, fact-checked by Sierra Juarez, and engineered by Cena Loffredo and Jimmy Keeley. Planet Money’s executive producer is Alex Goldmark. To manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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Planet Money book tour ticket info and dates here. A record number of Americans with poor or just okay credit are behind on their car payments. And once last year’s numbers are tallied, an estimated 3 million cars will have been repossessed in 2025. That would be on par with how bad it got during the Great Recession. What’s going on? And why now? Today on the show, we focus on the micro part of the story to answer the macro question. First, we hear a favorite story of ours from 2019. We follow the lifecycle of a delinquent car loan from three different perspectives: the salesman, the driver, and the repo man. Then we’ll hear an update from them in 2026 as we try to find out why so many Americans are behind on their car payments. Subscribe to Planet Money+Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Facebook / Instagram / TikTok / Our weekly Newsletter.This episode is hosted by Kenny Malone and Preeti Varathan. It was originally produced by Darian Woods and edited by Bryant Urstadt. Our update was reported by Vito Emanuel and produced by Sam Yellowhorse Kesler, and edited by Planet Money’s executive producer, Alex Goldmark.To manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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Book tour dates and ticket info here.Housing is too expensive. Everyone knows this. Democrats know that talking about it plays well with voters. And now – in a midterm election year – President Donald Trump seems to be focused on it, too. His administration has recently started talking more about affordability. And they’re taking action with two new initiatives that aim to make buying a house easier. Today on the show, we’re gonna take a close look at these two moves. And ask: Will they work?Subscribe to Planet Money+Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Facebook / Instagram / TikTok / Our weekly Newsletter.This episode was produced by Willa Rubin with production help from Sam Yellowhorse Kesler. It was edited by Marianne McCune, fact-checked by Sierra Juarez, and engineered by Jimmy Keeley and Cena Loffredo. Alex Goldmark is our executive producer.Music: NPR Source Audio - "No Problem,” “Fruit Salad,” “Checking In” and “Day Dreamer.”To manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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In the 1990s, Congress created HOPE VI, a program that demolished old public housing projects and replaced them with more up-to-date ones. But the program went further than just improving public housing buildings. HOPE VI was designed to transform neighborhoods with concentrated poverty into neighborhoods that attracted people with different incomes. Some people who moved to HOPE VI neighborhoods earned too much to qualify for public housing. And some even paid for market-rate housing. The idea was that this would help create new opportunities for the low-income people who lived there and even lift people out of poverty.For years though, there wasn’t a clear answer to whether this approach actually succeeded. A new working paper from Raj Chetty and the team at Opportunity Insights finally provides some answers. On today’s show: Who really benefits when people living in poverty are more connected to their surrounding communities? Are there lessons from the HOPE VI experiment that could apply to other kinds of policies aimed at fostering upward mobility?More about Opportunity Insights’ study and a link to their interactive map here.Pre-order the Planet Money book and get a free gift. / Subscribe to Planet Money+Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Facebook / Instagram / TikTok / Our weekly Newsletter.To manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
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Book tour dates and ticket info here.Just as every market has its first movers, every religion has its martyrs — the people willing to risk everything for what they believe. Pastor Dave Hodges just might be a little bit of both. He’s the spiritual leader of the Zide Door Church of Entheogenic Plants, in Oakland, California which places psilocybin mushrooms at the center of their religious practice.Today on the show, like its 130,000+ members, we’re going to take a trip through the psychedelic mushroom megachurch. We’ll meet one of the lawyers trying to keep psychedelic religious leaders like Pastor Dave from running afoul of the law, and get a peek into how the government decides whether a belief system counts as sincere religion.This episode was reported with support from The Ferriss – UC Berkeley Psychedelic Journalism Fellowship. Subscribe to Planet Money+Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.Facebook / Instagram / TikTok / Our weekly Newsletter.This episode was hosted by Alexi Horowitz-Ghazi. It was produced by Sam Yellowhorse Kesler and edited by Eric Mennel. It was fact checked by Sierra Juarez and engineered by Kwesi Lee with help from Robert Rodriguez. Alex Goldmark is Planet Money’s executive producer. To manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
How I Built This
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Advice Line with Miguel McKelvey of WeWorkToday’s callers: Jane in Minnesota wants to scale her artful pants brand while staying true to her locally-made mission. Then Melissa in New Mexico wonders how to respond to diminishing returns on digital advertising for her grief care packages. And Lee in Massachusetts hopes to decrease customer acquisition costs for his history merch brand ahead of America’s 250th anniversary.Plus, Miguel reflects on his WeWork experience and the similarities he sees in today’s AI-dominated tech industry. Miguel’s latest venture, Unbound, seeks to disrupt healthcare in the United Kingdom.Thank you to the founders of Copa Threads, Good Grief, and The History List Store for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to WeWork’s founding story as told by Miguel in 2017, as well as his second appearance on the show in 2022.This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Kwesi Lee.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Kettle Chips: Cameron Healy. The Wild Bet That Made a BrandKettle Chips: Cameron Healy. The Wild Bet That Made a BrandMost founders expand the “right” way: local → regional → national → international.Cameron Healy totally skipped the “national” part. When Kettle Chips was still an upstart regional brand, Cameron made a move that seems almost reckless: he launched his thick-cut, kettle-cooked chips to the United Kingdom — one of the most competitive “crisps” markets on earth — before conquering the U.S.And that wasn’t his first risky move. Before Kettle, Cameron was a turban-wearing Sikh entrepreneur in 1970s Salem, Oregon, building a natural foods business…until he was abruptly fired. He started again from scratch with a $10,000 bank loan. Inspired by the extra thick, crunchy potato chips that he sampled on a trip to Hawaii, he taught himself how to fry sliced potatoes through trial-and-error. Then, just as Kettle started taking off overseas, another trip to Hawaii sparked a second act: Kona Brewing — a craft beer brand that initially lost $20K a month — for years — before Cameron was able to make it work.Meanwhile, buoyed by its UK success, Kettle chips eventually spread across the US, becoming the top-selling natural chip in the country. What you’ll learnThe hidden details (like cooking-oil quality control) that can make or break a chipHow curiosity about British “crisp” culture fueled a risky UK rolloutThe decision that turned Kona Brewing from a money pit into a scalable brandTimestamps07:21 — “You had to get up at 3 a.m.”: building a life in a Sikh community in Salem10:11 — Fired with four kids and no severance: the moment Cameron is forced to rebuild12:04 — The $10K loan (helped along by the offer of ski passes)14:06 — The 1980 peanut crop gamble that suddenly capitalized Cameron’s business23:14 — “Pot Chips” was the original name…until friends told him how bad it was24:48 — Hand-feeding potatoes into vats of oil: inventing a process with zero playbook29:10 — The Safeway disaster: rancid oil, a rejected order, and demand evaporating overnight31:52 — The car crash that jolted Cameron out of despair46:35 — UK word-of-mouth “switches on”--with an extra boost from Lady Di56:03 — Kona Brewing bleeds money…until one decision turns things around***Hey—want to be a guest on HIBT?If you’re building a business, why not get advice from some of the greatest entrepreneurs on Earth?Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they’re facing right now. Advice that’s smart, actionable, and absolutely free.Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive.So—give us a call. We can’t wait to hear what you’re working on.***This episode was produced by Casey Herman with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Rommel Wood. Our engineers were Robert Rodriguez and Kwesi Lee.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Advice Line with Alexa Hirschfeld of Paperless PostToday’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she should build an in-house production team or outsource manufacturing for her decorative garland company. And Sayuri from California is looking to drive sales of her Japanese tatami mats through a unique approach to yoga practice.Plus, Alexa shares how Paperless Post is responding to advancements in AI and the prevalence of post-pandemic loneliness.Thank you to the founders of Five Dot Post, The Creative Garland Company, and Sumo Yoga for being a part of our show.If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Paperless Post as told by Alexa and her brother James on the show in 2024. This episode was produced by Rommel Wood with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineers were Debbie Daughtry and Cena Loffredo. You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion CompanyMost entrepreneurs think the hardest part of building a company is the product.For Jim McKelvey — co-founder of Square — the hardest part was the system around the product.Because Square wasn’t just competing with other startups …It was competing with regulations, middlemen, entrenched networks, and monopolies designed to keep outsiders out.In this episode, Jim shares the mindset and tactics that helped Square go from a tiny card reader that processed credit card payments … to a company—now known as Block— that generates over $10 billion in gross profit.What You’ll Learn:Why the market is often “locked” on purposeHow a simple hack can solve a seemingly complex problemHow candor can sway investors more than confidenceHow Square survived by building something Amazon couldn’t copyTimestamps:00:12:26 – Engineering and art: Balancing an IBM job with glassblowing00:15:46 – The family trauma that rewired Jim00:36:26 – Losing a $2,000 sale — the moment Square was born00:43:06 – Breaking into the credit card club: “We were violating 17 rules”00:48:31 – The headphone jack hack that sidestepped Apple’s control00:58:03 – The “140 reasons we might fail” pitch that won over investors01:06:26 – The taxi ride that convinced Jim he had product-market fit01:09:28 – Amazon attacks, and why copying doesn’t always work01:13:18 – The founder’s job after success: choosing hard problems***Hey—want to be a guest on HIBT?If you’re building a business, why not get advice from some of the greatest entrepreneurs on Earth?Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they’re facing right now. Advice that’s smart, actionable, and absolutely free.Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive.So—give us a call. We can’t wait to hear what you’re working on.***This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Katherine Sypher. Our engineers were Patrick Murray and Robert Rodriguez.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Advice Line with Pete Maldonado and Rashid Ali of ChompsToday’s callers: Yadi from New York thinks through an expansion strategy for her college campus-based empanada business. Then, Zachary from New York looks for ways to break into big retailers with his fresh-made frozen pies. And Josh from Indiana wonders how to go all-in on his small mouth bass lifestyle brand without overhauling his family’s lifestyle.Plus, Pete and Rashid reflect on the ‘protein-ification’ of our food, and how a scare last year reaffirmed the importance of doing right by the customer — no matter the cost. Thank you to the founders of Yadi’s Artisanal Empanadas, Noble Pies, and Achigan for being a part of our show.If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Chomps founding story as told by Pete and Rashid on the show in 2023. This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Jimmy Keeley.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Spinbrush: John Osher. The Electric Toothbrush That Sold for $475MBefore Spinbrush became the top selling toothbrush in the U.S—and before Procter & Gamble paid $475M for it—John Osher was a teenager selling earrings for $4.99. In this episode, John walks through the strange, scrappy, but disciplined path that led to one of the fastest consumer-product breakouts ever: from a six-year stint in a commune (where he learned plumbing and carpentry), to selling baby products and battery-powered spinning lollipops. Finally, the big bet: a $5 electric toothbrush that was cheap enough to compete with manual brushes, and good enough to become a best-seller.You’ll hear the make-or-break moment that many founders can’t survive: the decision to scrap 400,000 defective brushes before they hit the shelves. And then, the stealth move that turned a “licensing pitch” into a buyout —with one perfectly timed bluff.What you’ll learn:Why pricing is about what the market will pay, not what your product costsThe hidden power of packaging (How “Try Me” changed everything)How to recover from “entrepreneurial terror” Why scrapping inventory can be the most important decision you’ll ever makeThe acquisition formula: you get a lot more money when they want to buy… than when you want to sellTimestamps: 07:01 - A pricing lesson that John used forever: The 19-cent earrings that sold for $4.99.12:04 - Six years in a commune and the unexpected skill stack: plumbing and construction.22:09 - “Entrepreneurial terror” and a lifeline from Toys R Us 29:11 - Spinning lollipops lead to a $166 million Hasbro exit.35:54 - What’s the real competition: $80 electric toothbrushes, or cheap manual ones?38:42 - The design breakthrough: fixed + oscillating bristles.55:43 - P&G admits: “We’ve bought three companies like yours… and ruined them all.”58:07 - The earnout problem: What happens when Spinbrush performs much better than expected? Hey—want to be a guest on HIBT?If you’re building a business, why not get advice from some of the greatest entrepreneurs on Earth?Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they’re facing right now. Advice that’s smart, actionable, and absolutely free.Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive.So—give us a call. We can’t wait to hear what you’re working on.This episode was produced by Katherine Sypher, with music composed by Ramtin Arablouei.It was edited by Neva Grant, with research by Rommel Wood. Our engineers were Patrick Murray and Kwesi Lee. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Advice Line with Julia Hartz of EventbriteToday’s callers: Mia from Germany wants to know how to balance her pottery business between an online shop and a YouTube channel. Then, Jen from Connecticut is looking for ways to reach more families with her print magazine for tweens and teens. And Anagha from California wonders how to convince people to embrace the time required for her globally-inspired baking kits.Plus, Julia reflects on Eventbrite’s recent acquisition announcement, and how in-person events can help brands and creators build community in today’s digital world. Thank you to the founders of Pottery to the People, Anyway Magazine, and Aunty Misri for being a part of our show.If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Eventbrite’s founding story as told by Julia on the show in 2020. This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Netflix: Reed Hastings. “We’re Not a Family.” The Provocative Idea That Helped Build a Streaming GiantNetflix shouldn’t have survived.In 1997, Blockbuster owned home entertainment—9,000 stores, a business fueled by late fees, and a brand that felt untouchable. Netflix was a scrappy DVD-by-mail experiment that almost sold itself off to stay alive.So how did Netflix win?In this conversation, Reed Hastings breaks down the behind-the-scenes decisions that helped the business thrive: the uncomfortable leadership choices, the culture blueprint that surprised corporate America, and a near-catastrophic misstep that could have blown the whole thing up.Reed also talks about what shaped him long before Netflix: being a late-bloomer, teaching in the Peace Corps, learning humility from a former boss, and the painful management mistakes he made while building his first company.This is a masterclass in: challenging the status quo, choosing a culture on purpose, and making big bets without pretending you’re always right.What you’ll learn: Why Netflix’s early “obvious” advantages weren’t enough—and how close it came to dyingThe leadership lesson Reed learned from a CEO who was admirable… but strategically wrongWhy Reed says the best companies are like championship sports teams: if you can’t perform at peak, leaveThe “keeper test” and how it changed corporate cultureThe Qwikster fiasco: what went wrong, and how Netflix moved to prevent future misstepsBuilding a House of Cards: How Netflix made the leap to original contentReed on the media landscape: The remote-control moment of truth, rival streamers, and the rise of AITimestamps:00:08:06 — “I was a late bloomer.” Reed on why no one saw greatness coming00:09:30 — Peace Corps in Swaziland, and the moment he nearly quit00:11:23 — An unforgettable lesson learned from the CEO who washed Reed’s coffee cups00:14:39 — Building his first company in a cold cabin—no internet, just obsession and proof of concept00:16:48 — Reed’s early struggles as a manager: “Too busy chopping wood to sharpen the axe.”00:24:11 — Blockbuster’s late-fee pain and an early bet on DVDs00:44:47 — The dot-com crash… and the $50M LVMH round that saved Netflix (barely)00:47:12 — A possible Blockbuster buyout: “We probably would’ve taken any offer.”00:56:18 — The Netflix culture deck: “We’re not a family,” and why that shook people up01:05:07 — The Qwikster crisis, and the backlash that humbled Reed01:19:33 — The competition: Netflix is just <10% of TV viewing—and the real threat is YouTubeHey—want to be a guest on HIBT?If you’re building a business, why not get advice from some of the greatest entrepreneurs on Earth?Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they’re facing right now. Advice that’s smart, actionable, and absolutely free.Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive.So—give us a call. We can’t wait to hear what you’re working on.This episode was produced and researched by Sam Paulson with music by Ramtin Arablouei. It was edited by Neva Grant. Our engineers were Patrick Murray and Robert Rodriguez.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Advice Line with Jon Stein of BettermentPlus, Jon’s take on why now is a good time to start a business — in spite of market uncertainty. Today’s callers: Dan from Washington considers new offerings beyond his core loose leaf yerba mate product. Then, Mike from New Hampshire wants to expand his woodworking business beyond his basement, without taking on debt. And Maggie from Georgia wonders how to respond to rising customer acquisition costs for her soccer-themed dog brand.Thank you to the founders of Heretic Yerba, MTS Woodworking, and Floofball for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Betterment’s founding story as told by Jon on the show in 2018. This episode was produced by Noor Gill with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Kwesi Lee.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B BonanzaIn the late 2000s, two French mountain athletes set out to build a running shoe that captured the feeling of flying. Jean-Luc Diard and Nicolas “Nico” Mermoud had spent decades inside the innovation engine at Salomon—where product was obsession. In 2007, as Nico recovered from a brutal ultramarathon around Mont Blanc, the founders fixed on a problem that Big Footwear didn’t care about: downhill running was destroying bodies. Their solution: make the shoe bigger, softer, and shaped like a rocker.At first, their prototypes looked like clown shoes. Runners who preferred minimalist footwear laughed at them. Retailers said no. But the founders kept doing the one thing that they knew could reverse things: they made people try them.HOKA went from under $3M in sales in 2012 to more than $2B a year—and in this episode, you’ll hear how it happened: the risky design, the early cash crunch, and the strategic partnership that helped them win the U.S. market.What you’ll learn:How to think of a shoe as a machine, not just a piece of apparelThe go-to-market weapon that worked: relentless demo-ing Why outside money can’t always solve a cash flow bottleneck (and what does)How HOKA used performance proof to avoid being dismissed as a gimmickWhy HOKA partnered with Deckers—and why it wasn’t just about capitalHow to keep a “rebel” mindset as competitors start copying youTimestamps:(Timecodes are approximate and may shift depending on platform.)[07:12] George Salomon’s leadership lesson: the CEO who sought advice from an intern[11:11] Nico’s first day at Salomon: testing ski prototypes on a glacier[18:42] The ultramarathon race where Nico’s legs crumbled (and why)[21:29] A breakthrough insight: performance changes with surface (leaves, lava, snow)[31:25] Designing a sneaker as if it were a car: engine, tires, seat[40:00] The “clown shoe” prototype—and the first successful run [47:22] Elite runners kickstart the brand [49:02] The hard part nobody glamorizes: factory minimums, bank demands, anemic cash flow[53:31] Deckers enters: the minority investment that unlocks the U.S. (without killing the brand)Hey—want to be a guest on HIBT?If you’re building a business, why not get advice from some of the greatest entrepreneurs on Earth?Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they’re facing right now. Advice that’s smart, actionable, and absolutely free.Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive.So—give us a call. We can’t wait to hear what you’re working on.***This episode was produced and researched by Rommel Wood with music composed by Ramtin Arablouei.It was edited by Neva Grant. Our engineers were Patrick Murray and Kwesi Lee. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Advice Line with Serial Entrepreneur Mark CubanPlus, Mark on his most challenging venture yet: revolutionizing the prescription drug market in America. First we meet Lucy from Washington DC, considering an opportunity to bring her upside-down peanut butter brand into a big box retailer. Then Macy from Utah, wondering if her youth-safe skincare products are better marketed to kids or their parents. Then Dan from North Carolina, looking to reboot his pre-pandemic business selling hand-crafted wooden razors. And finally Kristen from Michigan, questioning if she should expand her children’s winter wear brand with gear for other seasons.Thank you to the founders of One Trick Pony, Girlyish Skincare, Imperium Shaving, and Northern Classics for being a part of our show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to Mark Cuban’s original episode on the show from back in 2016.This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineers were Robert Rodriguez and Jimmy Keeley.You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com or on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global IconA bright blue guitar covered in orange koi fish vanished from a museum display … and Swifties immediately knew what it meant.That distinctive guitar—the one Taylor Swift used to record Speak Now—had been a gift. Hand crafted, by the founders of Taylor Guitars. When she brought it back on stage during her Eras tour, the fans went wild.In this episode, Bob Taylor and Kurt Listug tell the unlikely story behind one of the world’s most respected acoustic guitar brands—how it grew from a tiny San Diego repair shop doing $30,000/year into a global business with nine-figure revenue. And how it survived every challenge that should’ve ended it: a distributor deal that didn’t add up, a brutal market crash in the disco era, and such slow growth that—five years into the business—the founders could barely pay themselves a salary ($15/week).It’s a story about serendipity, obsession, and the quiet power of a partnership where each person knows their lane—Bob with relentless craftsmanship, Kurt with the discipline to turn it into a massive business.Plus: the purple 12-string featured in Prince’s “Raspberry Beret” … the MTV Unplugged boom that boosted the business … and why the founders eventually chose to convert the business to 100% employee ownership.What you’ll learn:The operating principle that changed Taylor’s production: one finished guitar beats 10 half-finished onesHow to make a slow-growth business survivable (and why Bob saw it as “education”)How to recognize a bad distribution dealThe design innovations that drew musicians to Taylor guitarsWhy Bob got a call from Taylor Swift’s dad when she was 14—and the iconic guitar her fans grew to loveHow the business managed demand shocks during COVIDWhy an ESOP can be a founder’s best “succession plan” decisionWhat a great partnership looks like in practiceTimestamps:(Timecodes are approximate and may shift depending on platform.)00:06:39 – The high school moment: “I didn’t have $175 … so I thought, I’ll just make a guitar.”00:07:14 – The American Dream shop: the hippie setup that became a launchpad00:10:20 – The “baseball bat neck” problem with guitars—and Bob’s happy-accident innovation00:11:59 – Buying the shop for $3,700 … then realizing it didn’t include the name (or phone number)00:22:31 – The sentence that changed everything: “Would you rather have 10 half-done guitars or one done guitar?”00:26:28 – The distributor deal that ended in layoffs: good sell job, bad math, and what they learned00:38:30 – Buying out the third partner: why the business doubled when “the brakes were off”00:59:52 – Before Taylor Swift was Taylor Swift: a phone call from a proud dad, and a promotional concert that almost went unheard01:09:36 – The inflation economics of guitar building***Hey—want to be a guest on HIBT?If you’re building a business, why not get advice from some of the greatest entrepreneurs on Earth?Every Thursday on the HIBT Advice Line, a previous HIBT guest helps new entrepreneurs work through the challenges they’re facing right now. Advice that’s smart, actionable, and absolutely free.Just call 1-800-433-1298, leave a message, and you may soon get guidance from someone who started where you did, and went on to build something massive.So—give us a call. We can’t wait to hear what you’re working on.***This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Rommel Wood. Our engineers were Patrick Murray and Maggie Luthar.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.