WRVO Public Media Privacy Guidelines

WRVO Public Media is committed to keeping your personal information private. We do not sell, loan, or trade information obtained through website interaction, membership, or volunteerism.

Analytics and Tracking Technologies

WRVO Public Media uses Google Analytics demographics and metrics to better understand our audience members' needs and interests. In addition to information such as approximate geographical location in relation to IP addresses, we collect time spent on pages, unique pageviews, user counts, and several other metrics.

We also collect information through Google login information. This information comes from the user's Google account, which is already publicly shared. If you wish to opt out of Google Analytics demographic data collection, please review Google's currently available opt-outs for the web.

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve our products. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and online activity. Additionally, we use this information for site optimization, fraud prevention, and security purposes. You can read the Microsoft Privacy Statement for more information about how Microsoft collects and uses this data.

Data Security and Internal Use

We may use the information collected to curate offerings, content, and opportunities for our known audiences. We restrict access to user information to only those employees who need it to provide services and membership functions to you. We maintain physical and digital safeguards to make sure this information remains secure.

If you have any questions or concerns regarding WRVO Public Media’s privacy guidelines, please contact us via email at feedback@wrvo.org or call (315) 312-3690.