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Your business or organization can become an underwriter of programming on WRVO Public Media. Our network of 13 frequencies in more than 15 counties reaches listeners in central and northern New York as well as southern Ontario.

By underwriting with WRVO, you support your local public radio station while also reaching a large audience. Research shows that public radio listeners hold a more positive image of companies that support their choice of medium. WRVO underwriting representatives are available to help your business or organization reach our highly desirable radio audience with your marketing message.

In addition to our flagship station, 50,000 watt WRVO 89.9FM Oswego/Syracuse, the WRVO network includes WRVD 90.3FM Syracuse; WRVN 91.9FM Utica; WRVH 89.3FM Clayton; WRVJ 91.7FM Watertown; WRCU 90.1 FM Hamilton; WSUC 90.5FM Cortland; and booster transmitters in Geneva, Hamilton, Ithaca, Norwich, and Watertown. 

For more information on underwriting opportunities on the WRVO Public Media network, contact WRVO Underwriting toll-free at 1-800-341-3690. We'll be happy to describe your options, and one of our underwriting representatives will develop a plan that works for you.

Download our media kit, fact sheets and guidelines below for more information about the station and underwriting with us.

A complete list of underwriters is also available.

Our Underwriting Team

The WRVO underwriting team (Bill Gowan pictured on left, Tom Herbert on right).

Our underwriting team is comprised of two account managers, Bill Gowan and Tom Herbert.

They both serve as representatives to regional businesses, organizations, corporate and institutional clients that underwrite WRVO Public Media programming. They meet with prospective underwriters to present opportunities for sponsorships and other types of support. Bill can be reached via email or by calling (315) 458-4098. You can contact Tom on his personal line at (315) 312-5493 or by email. For general underwriting inquiries, call 1 (800) 341-3690.


Our underwriting clients appreciate WRVO Public Media for our reach, our audience and the return on investment that underwriting with us provides. Here's some of what our clients are saying about us:

Bill Riley at the River's End Bookstore in Oswego says "WRVO's listeners are our customers. WRVO makes our cash register ring!"

"My company is top of mind with business leaders across the region, who often tell me that they hear 'Strategic Communications, LLC' on WRVO." - Crystal DeStefano of Strategic Communications, LLC

"Underwriting on WRVO gives us access to an audience of business owners and decision-makers that other radio stations in our listening area couldn't provide," says Penny Buck of Benefit Design Services Corporation.