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Underwriter

Your business or organization can be a program sponsor on WRVO Public Media. Our network of 13 frequencies in more than 15 counties reaches listeners across central and northern New York as well as southern Ontario.

By underwriting with WRVO, you support your local public radio station while also reaching a large audience. Research shows that public radio listeners hold a more positive image of companies that support the stations they prefer. WRVO underwriting representatives are available to help your business or organization reach our highly desirable radio audience with your marketing message.

In addition to our flagship station - 50,000-watt WRVO 89.9FM Oswego/Syracuse - the WRVO network includes WRVD 90.3FM Syracuse; WRVN 91.9FM Utica; WRVH 89.3FM Clayton; WRVJ 91.7FM Watertown; WMVQ 90.5FM Fenner; WRCU 90.1FM Hamilton; WSUC 90.5FM Cortland; and booster transmitters in Geneva, Hamilton, Ithaca and Norwich. Your announcement is also heard on WRVO's live online digital stream.

Download our media kit and language guidelines below for more information about WRVO and program sponsorship.

Sample WRVO underwriting messages:

Support comes from Village Sweets, offering desserts for birthdays, weddings and anniversaries at locations in Syracuse and Ithaca. Information available at VillageSweets.com.

Support comes from the ABC Auditorium in Utica, presenting the folk duo The Carpenter Sisters live in concert this Friday evening at 7. Tickets and information at ABCAuditorium.com.

For more information on program sponsorship opportunities on the WRVO Public Media network, contact WRVO Underwriting toll-free at 1-800-341-3690 or wrvo@wrvo.org. We'll be happy to explain your options, and one of our underwriting representatives will develop a plan that works for you. We look forward to hearing from you!

Hear From Our Sponsors

Businesses and organizations throughout our listening area have discovered the unique benefits of partnering with WRVO Public Media. These community leaders share how WRVO underwriting has helped them reach engaged listeners and achieve their marketing goals:

Auburn Public Theater

Auburn Public Theater is proud to support WRVO. WRVO allows wider awareness of our mission, events, and impact to the Central New York community.

Dominic Gambaiani
Executive Assistant/Regrants Coordinator
Administrative Support

California Closets Syracuse

WRVO’s audience is why the station is a great place for our business to sponsor their programming. Intelligent and loyal listeners are the kind of people we hope to reach when supporting the station.

Joy Rafferty
Owner

The Cazenovia Forum

WRVO has been an essential partner in our efforts to get the word out about our presentations on issues of national and international interest. Audience members tell us regularly how they heard about us on WRVO, and we are able to attract a broader audience from a much larger geographical area than we could otherwise. We look forward to many more years of partnership.

Dennis Harrod
Member of the Board of Directors

City of Auburn's Historic and Cultural Sites Commission 

The City of Auburn's Historic and Cultural Sites Commission has a longstanding partnership with WRVO for its Summer Destinations programming. Being a small city with big history—William Seward and Harriet Tubman—and a flourishing arts scene, means supporting efforts like these are essential for our cultural assets to reach target demographics and increase visitorship during the busy summer tourism season.

Courtney Kasper
Visitor Experience Manager, Equal Rights Heritage Center

The CORA Foundation/ Art Rage Gallery

ArtRage Gallery is a small space with a small budget and a unique mission. We've been operating for sixteen years, but for ten of them we could not afford to promote our events and exhibitions. That is, until WRVO offered us a programming benefits sponsorship. Now, when we ask visitors how they heard about us, it's not unusual for them to say they heard our ad on WRVO! Many thanks, everyone. I certainly do feel WRVO is important and essential.

Rose Viviano
Staff Member

Earlville Opera House

Supporting programming on WRVO is beneficial because it provides a vital source for unbiased news and local community coverage, which reaches into underserved areas. This keeps citizens well-informed. It also helps to keep the cultural landscape vital by representing a vast array of sectors with diverse voices.

Michelle Connelly
Executive Director

Folkus

The WRVO ticket giveaway has expanded the Folkus Project's audience for outstanding live acoustic music. Our outreach through WRVO has increased ticket sales and strengthened our presence and impact on the Central New York cultural community.

Marilyn Smith
Secretary - Publicity and Marketing

Fulton Savings Bank

Fulton Savings Bank has been a WRVO program sponsor for many years, as we value high-quality, trusted news and its wide-ranging programs.

Pam Caraccioli
President and CEO

H. Lee White Maritime Museum

WRVO reaches a wide regional audience, allowing the H. Lee White Maritime Museum to effectively inform the public of our engaging programs and events related to Lake Ontario maritime history and on-the-water experiences. We find our visitors come from all walks of life and encompass a wide range of ages who then take these memories home with them.

Mercedes Niess
Executive Director

Manlius Pebble Hill

As Syracuse’s oldest educational institution, Manlius Pebble Hill's support for WRVO underscores its commitment to lifelong learning and community engagement. By partnering with a trusted source of news and information, MPH reinforces its mission and values centered around fostering curiosity, critical thinking, global awareness, and preparing leaders the world needs.

Kathleen Rey
Director of Marketing and Communications

Mohawk Valley Community College

MVCC is proud to partner with WRVO to amplify local voices and provide diverse content, strengthening our roles in serving community interests. This collaboration highlights the importance of public media as a trusted source of unbiased information and cultural enrichment, vital for fostering civic engagement and a well-informed public.

Alen Smajić
Executive Director
Marketing and Communications

Mondo Travel

I belong to the Skaneateles Rotary Club, and during one of the meetings, a Rotarian announced my spot at the meeting. He said, “We are amongst a celebrity.” It made me laugh out loud, but I was overjoyed about it.

Rosemary Mondo
Owner
Executive Director

NYS Baroque

WRVO listeners are curious and discerning. NYS Baroque’s concerts – both the music and the instruments we play – are perfect for curious, discerning listeners. WRVO helps us reach them.

Peggy Murray

Oneida Floor Company

Underwriting serves a twofold purpose: it provides financial support to our valuable local public radio station that offers excellent programming, while also serving as a marketing tool for our tile and flooring store, Oneida Floor Company, located in Utica, to a broad audience that may not have heard about us otherwise. The WRVO listener reach is similar to the Oneida Floor Company's customer base, and has proven a great tool to broadcast what our store provides to this large CNY community. Thank you, WRVO!

Michele Migdal
Office Manager

Reeves Farms

I've always been a supporter of NPR, so when the opportunity was presented for our business to partner with WRVO, it was a win-win. Our sponsorship goes to support great programming while our business gets recognition in the community. The Summer Destination package is economical and effective. We have many customers tell us they heard our spot on WRVO when they show up to the farm to pick strawberries.

Karin Reeves
Co-Owner

Sollecito Landscaping Nursery LLC

Sollecito Landscaping Nursery is proud to be a decades-long WRVO underwriter. We know our customer base is listening along with us because they thank us for our sponsorship when they come to our garden center. Starting our 52nd year in business and once again supporting the station with enthusiasm.

Megan and Jim Sollecito
Owners

Tailor and the Cook

We are a mission-driven restaurant, and that mission is best supported when those who are interested are in the know. WRVO is an important partner in our marketing efforts at The Tailor and the Cook and we are grateful for local and independent news coverage to pair with the sponsorship and advertising efforts of our brand.

Tim Hardiman
VP, Food & Beverage