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Under a Watchful Eye: How colleges are tracking students to boost graduation


From APM Reports, reporter Jill Barshay of the Hechinger Report examines the growing use of predictive analytics to get more students across the finish line and deliver more revenue to school – and how that's reshaping the college experience.

Colleges need more students to graduate, so many are embracing a tool used by corporations and social media companies to track the clicks and movements of their customers: big data. Colleges collect a trove of information on their students, and private companies are helping them make predictions about who's at risk of dropping out, or who's unlikely to succeed in a major, so students can get extra help or be steered to subjects where they're more likely to do well.

Tune in this Sunday, September 8 at 7 p.m. for more on WRVO.