How the scratch off lottery changed America

By Kenny Malone,

Ian Coss, Alex Goldmark, James Sneed

Published February 5, 2025 at 9:42 AM EST

Americans spend more on scratch lottery tickets per year than on pizza. More than all Coca-Cola products. Yet the scratch ticket as a consumer item has only existed for fifty years. Not so long ago, the idea of an instant lottery, of gambling with a little sheet of paper, was strange. Scary, even.

So, how did scratch lotteries go from an idea that states wanted nothing to do with, to a commonplace item? It started in a small, super-liberal, once-puritanical state: Massachusetts. Adults there now spend – on average – $1,037 every year on lottery tickets – mostly scratch tickets. On today's episode, a collaboration with GBH's podcast Scratch & Win, we hear the story of... the scratch-off lottery ticket!

This episode was hosted by Ian Coss and Kenny Malone. Scratch & Win from GBH is produced by Isabel Hibbard and edited by Lacy Roberts. The executive producer is Devin Maverick Robins. Our version of the podcast was produced by James Sneed. It was edited by Alex Goldmark, engineered by Valentina Rodriguez Sanchez, and fact-checked by Sierra Juarez. Alex Goldmark is Planet Money's executive producer.

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Music: SourceAudio - "Melting Pot," "Timeless Glow," "Blurry Creatures," and "Chicken Bone."

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Kenny Malone

Kenny Malone is a correspondent for NPR's Planet Money podcast. Before that, he was a reporter for WNYC's Only Human podcast. Before that, he was a reporter for Miami's WLRN. And before that, he was a reporter for his friend T.C.'s homemade newspaper, Neighborhood News.

Ian Coss

Alex Goldmark

Alex Goldmark is the senior supervising producer of Planet Money and The Indicator from Planet Money. His reporting has appeared on shows including Morning Edition, All Things Considered, Radiolab, On The Media, APM's Marketplace, and in magazines such as GOOD and Fast Company. Previously, he was a senior producer at WNYC–New York Public Radio where he piloted new programming and helped grow young shows to the point where they now have their own coffee mug pledge gifts. Long ago, he was the executive producer of two shows at Air America Radio, a very short term consultant for the World Bank, a volunteer trying to fight gun violence in the favelas of Rio de Janeiro, and also a poor excuse for a bartender in Washington, DC. He lives next to the Brooklyn Bridge and owns an orange velvet couch.

See stories by Alex Goldmark

James Sneed

James Sneed began his career at NPR as Planet Money's Winter 2020 intern. Previous to that, Sneed worked at KBOO Community Radio and attended the Transom Story Workshop. His other professional experience includes Open Signal Media Center, KSMoCA and MASS MoCA. Currently, Sneed is an associate producer with Planet Money where he has produced stories about a comic book character from the public domain, the business of Black joy and the Christmas tree market — as well as reported on the racial wealth gap, the NCAA at the Supreme Court and why the New York Mets don't always Mets everything up... necessarily.