Why are college coaches paid so much?

By Darian Woods,

Adrian Ma, Cooper Katz McKim, Kate Concannon

Published May 28, 2025 at 7:25 AM EDT

If you had to guess, would you say the president of a university usually makes more money than the football coach? Well, you may be wrong. A college's football coach is often their highest paid employee. The University of Alabama pays its football coach on average close to $11 million. Today on the show, why are college football coaches paid so much? Do their salaries really make economic sense?

Related episodes:
Why the Olympics cost so much (Apple / Spotify)
Want to get ahead in youth sports? Try staying back a year (Apple / Spotify)

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Darian Woods

Darian Woods is a reporter and producer for The Indicator from Planet Money. He blends economics, journalism, and an ear for audio to tell stories that explain the global economy. He's reported on the time the world got together and solved a climate crisis, vaccine intellectual property explained through cake baking, and how Kit Kat bars reveal hidden economic forces.

See stories by Darian Woods

Adrian Ma

Adrian Ma covers work, money and other "business-ish" for NPR's daily economics podcast The Indicator from Planet Money.

Cooper Katz McKim

Cooper Katz McKim is an Assistant Producer for NPR's daily economics podcast The Indicator from Planet Money. Before The Indicator, McKim reported at NPR Member stations in South Carolina and Wyoming. At Wyoming Public Radio, he filed stories with NPR's Environment And Energy Collaborative on bankruptcies, carbon capture and economic transition. He's won a national Edward R. Murrow Award for Best Use of Sound. More recently, he's served as a podcast producer at Sports Illustrated and the HISTORY Channel. He graduated from Tufts University and now resides in Denver, Colorado, where he spends his time mountain biking and playing jazz piano. [Copyright 2024 NPR]

Kate Concannon

Kate Concannon is the Supervising Senior Editor at The Indicator from Planet Money. She leads this small, collaborative team of hosts, reporters and producers in making sense of crucial, but often complex and confusing, economic news in just 10 minutes a day.