Who do high profile people or companies facing a scandal call when they're in a crisis?
Maybe their therapists. But definitely a crisis communications specialist.
Like the work of Olivia Pope in the T-V series Scandal, crisis communications is the practice of shaping public perception and reputation during a crisis. And it's a vital tool for maintaining people's reputations in today's digital landscape.
For this installment of our "Ask A" series, we pull back the curtain on a little-known corner of public relations. How are different scandals and crises handled? Who's handling them? Why does it matter?
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