Social video and podcasts are the next frontier for Democrats seeking office

By Sacha Pfeiffer

Published September 19, 2025 at 4:54 PM EDT

Some political strategists say Democrats are falling behind Republicans in reaching voters in an important way: They're not active enough on platforms like TikTok.

Sacha Pfeiffer

Sacha Pfeiffer is a correspondent for NPR's Investigations team and an occasional guest host for some of NPR's national shows.

See stories by Sacha Pfeiffer

WRVO is at a critical moment.

Recent cuts to federal funding are challenging our mission to serve central and upstate New York with trusted journalism, vital local coverage, and the diverse programming that informs and connects our communities. This is the moment to join our community of supporters and help keep journalists on the ground, asking hard questions that matter to our region.

Stand with public media and make your gift today—not just for yourself, but for all who depend on WRVO as a trusted resource and civic cornerstone in central and upstate New York.

Support WRVO now