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Why home insurance is unaffordable, even in places without wildfires or hurricanes

A hailstorm damaged virtually every building in the small town of Cozad, Neb. in June 2024. More than a year later, Baltazar Avalos is still working to fix damage to his home.
Rebecca Hersher
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NPR
A hailstorm damaged virtually every building in the small town of Cozad, Neb. in June 2024. More than a year later, Baltazar Avalos is still working to fix damage to his home.

The storm blew into Cozad, Neb., in the wee hours of Saturday, June 29, 2024. The wind felt like a hurricane. The hail was the size of softballs.

"I was in the window, I was crying," remembers Soledad Avalos, who has lived with her husband in their home in Cozad for 35 years. "Seeing all the damage [to] the cars and the house."

When the sun came up, the extent of the damage became clear. Cozad is a small town of about 4,000 people, surrounded by corn fields. Crops were flattened. Virtually every vehicle parked outside that night had a broken windshield. Nearly every roof in town was leaking, or worse. Siding was missing, paint had been stripped away. The storm came from the northwest, and so nearly every northwest-facing window was cracked. Both the hospital and the school were in disrepair.

"Those softball-sized hail stones just punched a hole through the roof membrane, and water was just pouring through the ceiling like a waterfall, or a shower," says Robert Dyer, the CEO of the Cozad Community Health System, which runs Cozad Community Hospital, the only hospital in town. "Tiles were coming down, hunks of old plaster. It was just pretty devastating." The hospital's emergency department had to shut down for several hours, and the building is still being repaired more than a year later.

Hail the size of softballs punched holes in siding, broke windows and stripped away paint. One local insurance agent estimates the storm caused $100 million of damage in a town of just 4,000 people.
Rebecca Hersher / NPR
/
NPR
Hail the size of softballs punched holes in siding, broke windows and stripped away paint. One local insurance agent estimates the storm caused $100 million of damage in a town of just 4,000 people.

Hailstorms like the one that hit Cozad don't often make national headlines, because they are usually hyper-local events that hit just one town, or one neighborhood in a larger city. Most hailstorms don't cause enough damage to trigger federal disaster declarations, or make it onto official annual lists of major weather disasters. And they are generally less deadly than flash floods, hurricanes and wildfires.

But extremely costly hailstorms are getting more likely in the United States, researchers warn. Across the central and eastern U.S., the weather conditions that can produce hail that's at least the size of a pool ball have gotten more common, according to Deborah Bathke, Nebraska's state climatologist. And the Great Plains are expected to have more frequent hail as the planet warms up.

That risk is driving up the cost of home insurance in the middle of the country, saddling average Americans with huge bills. Areas with the most hail risk are seeing some of the fastest growing home insurance prices in the U.S., according to two landmark federal reports released in the last year.

"In the Midwest, you've seen a surprising increase in losses," says Robert Gordon, a senior vice president at the American Property Casualty Insurance Association, the largest property insurance trade group. "It's particularly the hail, the wind. A lot of damage to roofs."

That escalating damage is a reminder that, as climate change drives more extreme weather, geography is no longer a guarantee of protection from skyrocketing insurance rates.

Marsden Rodon clears the walkway in front of the home he rents in a neighborhood southeast of downtown Greeley, Colo. after a severe hailstorm moved over the area in May 2024. North America has the most severe hail risk in the world.
RJ Sangosti / MediaNews Group/The Denver Post via Getty Images
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MediaNews Group/The Denver Post via Getty Images
Marsden Rodon clears the walkway in front of the home he rents in a neighborhood southeast of downtown Greeley, Colo. after a severe hailstorm moved over the area in May 2024. North America has the most severe hail risk in the world.

Home insurance costs are skyrocketing in the middle of the U.S.

The central United States is home to the worst hail risk on the planet.

"North America is the hail continent," explains Scott St. George, a climate scientist and the head of weather and climate research at WTW, an international risk analysis company. And he says hail is different from other types of severe weather because it does a lot of property damage without causing many fatalities.

"It basically damages anything that's outside. And we've got a lot of stuff in the way," according to St. George. "There are more houses insured, more expensive cars. Roofs, siding, car windows and exteriors."

That has led to enormous bills for property insurance companies. "You've seen some really big losses coming out of hail, mostly in the U.S." says St. George.

Last summer's hailstorm in Cozad caused an estimated $100 million in property damage, according to local insurance agent Brian Messersmith – an enormous sum for a town of just 4,000 people.

A flooded apartment in Greeley, Colo. after a severe hailstorm in 2024. That year, hailstorms caused an estimated $160 billion in damage to homes nationwide, according to the Insurance Information Institute, an industry-run think tank.
RJ Sangosti / MediaNews Group/The /Denver Post via Getty Images
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MediaNews Group/The /Denver Post via Getty Images
A flooded apartment in Greeley, Colo. after a severe hailstorm in 2024. That year, hailstorms caused an estimated $160 billion in damage to homes nationwide, according to the Insurance Information Institute, an industry-run think tank.

And, in 2024, hailstorms caused an estimated $160 billion in damage to homes nationwide, according to the Insurance Information Institute, an industry-run think tank. That figure doesn't even include storms that produced hail less than 2 inches in diameter, which can still cause widespread damage.

With losses mounting, insurance companies have raised prices in recent years. Nationwide, the cost of insurance rose about 8% faster than inflation between 2018 and 2022, according to a major report published by the Treasury Department in January.

The report found that the average price of property insurance in the Great Plains was significantly higher than the national average, with consumers in the Northern Plains paying about 20% more than the national average, and consumers in the Southern Plains paying more than 45% more. In Nebraska, the average cost of homeowners insurance this year is nearly $6,400, according to Bankrate. That's the highest in the country, and almost $4,000 above the national average.

In September, the Treasury report was removed from the department's website by the Trump administration. The Treasury Department did not respond to questions from NPR about why it was removed.

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Hail risk is only one of many reasons that insurance is more expensive. The higher cost of labor, and of construction materials are also driving up insurance prices, says St. George.

"Insurance is very impacted by inflation," says Robert Gordon of the American Property and Casualty Insurance Association. "So if inflation suddenly spikes, then insurance losses go up." And the cost of building materials has increased even more than other goods in recent years, he points out.

Gregg Crouger shows ten large hail stones after a storm in 2018 in Louisville, Colo.  As hail losses increase, insurance companies are raising prices. The central United States now has some of the highest insurance prices in the country.
Helen H. Richardson / The Denver Post via Getty Images
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The Denver Post via Getty Images
Gregg Crouger shows ten large hail stones after a storm in 2018 in Louisville, Colo. As hail losses increase, insurance companies are raising prices. The central United States now has some of the highest insurance prices in the country.

Insurance companies are bringing in profits. Small towns are struggling

Rising prices for homeowners appear to be translating into profits for the industry. After losing more than $10 billion in 2023, the industry saw $26 billion in profits in 2024, according to credit agency AM Best.

Insurers say that's largely due to the severity of disasters in a given year. "It can be a dramatic swing because some years you have huge catastrophes," says Gordon. When insurers raise prices, they are simply passing along the enormous costs of rebuilding from major disasters, he says.

But high prices are hitting many homeowners hard, particularly in places with historically low cost-of-living, like Nebraska.

"Insurance in our state really has skyrocketed the past several years," says Josh Tapio, an insurance broker at All Lines Insurance in Omaha, Neb.

A few years ago, an average homeowner would pay about $1,500 per year to insure their $300,000 home, Tapio says. Now, it costs between $3,000 to $4,500, a two or even threefold increase.

"There's a lot of sticker shock when somebody opens their renewal bill and they see that it's double from what they paid last year," Tapio says. His office has never been busier, as people shop around for a policy they can afford.

The high cost of insurance can make property ownership untenable. Before the storm, longtime Cozad resident Jennifer McKeone owned two rental houses in town. The hail caused extensive damage to both, and her insurance company refused to keep insuring them.

"I scrambled to find insurance, and the only insurance I could find was going to raise the rent to the point where I didn't think the people who lived in the houses could afford it," McKeone says. She ended up selling the homes, because neither she nor her tenants could afford the insurance costs.

John Purry secures tarps on the roof of his house in Pearl, Miss., after a hailstorm in 2013. Across the central and eastern U.S., the weather conditions that can produce hail that's at least the size of a pool ball have gotten more common as the climate warms.
Holbrook Mohr
/ AP
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AP
John Purry secures tarps on the roof of his house in Pearl, Miss., after a hailstorm in 2013. Across the central and eastern U.S., the weather conditions that can produce hail that's at least the size of a pool ball have gotten more common as the climate warms.

Seniors are hit particularly hard by rising insurance costs

In the year and a half since the storm hit Cozad, most of the broken windows have been replaced, and most of the leaking roofs have been repaired. "The town is doing well," says McKeone, who runs the Cozad Development Corporation, a local group that builds housing in town and works with businesses.

But under the surface, McKeone says, many are still trying to finish repairs to their homes. Seniors have been hit particularly hard, she says. Many older residents live on a fixed income from a pension or social security payments, and can't afford drastically higher bills.

Baltazar and Soledad Avalos, whose home was severely damaged in the storm, have experienced insurance problems firsthand. The home that they've lived in for 35 years had an insurance policy, but that policy didn't cover the full cost of all the repairs to the roof, windows and siding. Baltazar is still out on a ladder most days, fixing damage at age 72.

On top of that, the cost of their insurance has gone up by about 10%, which is significant for a retirement-age couple. Baltazar is retired, Soledad is still working.

The small town of Cozad, Neb. is still recovering from last year's devastating hailstorm. The cost of living in the area has historically been low, and increasingly expensive property insurance is straining some families and businesses in town.
Rebecca Hersher / NPR
/
NPR
The small town of Cozad, Neb. is still recovering from last year's devastating hailstorm. The cost of living in the area has historically been low, and increasingly expensive property insurance is straining some families and businesses in town.

Insurance is more expensive, and it covers less

One of the biggest complaints among Cozad residents is that, even as they shell out more for property insurance, that insurance is covering less.

Many people in town now have policies with higher deductibles, meaning that they need to pay thousands or even tens of thousands of dollars out of their own pockets before the insurance kicks in. And many new policies also don't cover the full cost of replacing a damaged roof, which is often the most expensive repair after a hailstorm.

Megan Fales has worked as an insurance agent in Cozad for more than a decade, and handles hundreds of home insurance policies in town. "A lot of people have just gotten to the point where, like 'Let's just take a higher deductible,'" she says, because it costs less each month, even though they agree to pay more for repairs if there's a future storm. She says many homeowners in the area hope to save money by doing repairs themselves, instead of relying on insurance to pay.

Businesses in town are also paying more money for less coverage. After the storm destroyed the roof of the local hospital, the insurance company refused to renew the policy. The only policies available are more expensive, and also have a much higher deductible for the roof. That means the hospital must pay more each month for insurance, and also must keep more cash on hand in case there's another storm.

In an effort to avoid catastrophic damage in future storms, the hospital's governing board chose to upgrade the building. Instead of simply replacing the damaged roof, they are investing in roof materials that can withstand high winds and small hail.

That choice saved them money on their monthly insurance premium, Dyer says. But even with those savings, they are paying more money for less coverage, compared to two years ago.

"It's to a point of unsustainability," says Dyer. "If we got hit by another storm right now, it would drain all our cash."

NPR's Robert Benincasa contributed to this story.

Copyright 2025 NPR

Rebecca Hersher (she/her) is a reporter on NPR's Science Desk, where she reports on outbreaks, natural disasters, and environmental and health research. Since coming to NPR in 2011, she has covered the Ebola outbreak in West Africa, embedded with the Afghan army after the American combat mission ended, and reported on floods and hurricanes in the U.S. She's also reported on research about puppies. Before her work on the Science Desk, she was a producer for NPR's Weekend All Things Considered in Los Angeles.
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