For 'Mad Men,' It's All About the Hard Sell

Fresh Air

Published August 9, 2007 at 11:00 AM EDT

Matt Weiner, a TV writer and producer who landed an Emmy and a Writers Guild Award for his work on HBO's The Sopranos, has created a new show. It's an AMC drama series called Mad Men, set in the fiercely competitive world of Madison Avenue ad execs in 1960s New York.

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