Crystal DeStefano
Host of Strategic Minute; Strategic Communications, LLCCrystal DeStefano is President and Director of Public Relations at Strategic Communications, LLC in Syracuse, N.Y. and host of The Strategic Minute podcast.
DeStefano brings a blend of traditional and social media expertise to the company. She advises clients on how to integrate public relations and social media tools into their communications efforts, with a focus on sharing proactive stories as well as responding to sensitive situations with employees, customers, local communities and the news media. Through her disciplined use of public relations, DeStefano understands how to maximize the power of the news media to get a message across.
DeStefano earned her Bachelor of Science in Marketing and Finance at the State University New York at Albany and is accredited in public relations by the Universal Accreditation Board. She has public relations experience from agencies in Albany and Syracuse.
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Do you know what time it is?If you just looked at a clock and were prepared to tell me “It's 8:30” or “It's noon” or some other time, you're probably just…
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Lots of people in many organizations across the world try to find some connection between their organization and a holiday in order to get news coverage…
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I'd rather miss the opportunity to say something because I took too long to speak up, than regret saying something before thinking about it. A lesson I've…
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As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list?In any organization, employees…
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As a small, local business it’s important to build relationships within the local community. But as a small, local business there isn’t always time to…
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Today’s technology makes it easy to engage with customers when things are going great. But what about when things aren’t going so well?How you engage with…
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I attend a lot of events for our clients. Sure, I attend when necessary to perform specific tasks related to my work on their behalf, such as for press…
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As public relations professionals, a lot of what we do involves managing an organization’s reputation.For the most part, the more media attention your…
