Crystal DeStefano
Host of Strategic Minute; Strategic Communications, LLCCrystal DeStefano is President and Director of Public Relations at Strategic Communications, LLC in Syracuse, N.Y. and host of The Strategic Minute podcast.
DeStefano brings a blend of traditional and social media expertise to the company. She advises clients on how to integrate public relations and social media tools into their communications efforts, with a focus on sharing proactive stories as well as responding to sensitive situations with employees, customers, local communities and the news media. Through her disciplined use of public relations, DeStefano understands how to maximize the power of the news media to get a message across.
DeStefano earned her Bachelor of Science in Marketing and Finance at the State University New York at Albany and is accredited in public relations by the Universal Accreditation Board. She has public relations experience from agencies in Albany and Syracuse.
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How to maintain your brand identity during a crisis. Crystal DeStefano shares the "Critical 10" strategy to help organizations stay aligned with their mission. -
Address employee burnout with strategic redundancy. Crystal DeStefano explains 4 tips to balance efficiency with proper team support for long-term success.
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Understand why what you don't say matters in business communication. Crystal DeStefano shares a 3-step process for answering questions strategically in any situation.
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Understand why what you don't say matters in business communication. Crystal DeStefano shares a 3-step process for answering questions strategically in any situation.
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Learn how to create newsworthy holiday stories that stand out. Crystal DeStefano shares a strategic approach to connecting your organization with holidays for media coverage. -
Learn how to create newsworthy holiday stories that stand out. Crystal DeStefano shares a strategic approach to connecting your organization with holidays for media coverage.
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Discover the power of thinking before you speak in all situations. Crystal DeStefano explains how taking a moment to reflect can improve communication and relationships.
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Discover the power of thinking before you speak in all situations. Crystal DeStefano explains how taking a moment to reflect can improve communication and relationships.
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Explore why employees should be your organization's top stakeholder priority. Crystal DeStefano discusses how strategic internal communications strengthen reputation and business success.
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Explore why employees should be your organization's top stakeholder priority. Crystal DeStefano discusses how strategic internal communications strengthen reputation and business success.
