Shankar Vedantam

Shankar Vedantam is NPR's social science correspondent and the host of Hidden Brain. The focus of his reporting is on human behavior and the social sciences, and how research in those fields can get listeners to think about the news in unusual and interesting ways. Hidden Brain is among the most popular podcasts in the world, with over two million downloads per week. The Hidden Brain radio show is featured on more than 250 public radio stations across the United States.

Before joining NPR in 2011, Vedantam spent 10 years as a reporter at The Washington Post. From 2007 to 2009, he also wrote the Department of Human Behavior column for the Post.

Vedantam and Hidden Brain have been recognized with the Edward R. Murrow Award, and honors from the American Association for the Advancement of Science, the Society for Personality and Social Psychology, the International Society of Political Psychology, the Society of Professional Journalists, the National Association of Black Journalists, the Austen Riggs Center, the American Psychoanalytic Association, the Webby Awards, the Pennsylvania Associated Press Managing Editors, the South Asian Journalists Association, the Asian American Journalists Association, the Pennsylvania Newspaper Association, the American Public Health Association, the Templeton-Cambridge Fellowship on Science and Religion, and the Rosalynn Carter Mental Health Journalism Fellowship.

From 2009 to 2010, Vedantam served as a fellow at the Nieman Foundation for Journalism at Harvard University.

Vedantam is the author of the non-fiction book, The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars and Save Our Lives. The book, published in 2010, describes how unconscious biases influence people.

Outside of journalism, Vedantam has written fiction and plays. His short story-collection, The Ghosts of Kashmir, was published in 2005. The previous year, the Brick Playhouse in Philadelphia produced his full-length comedy, Tom, Dick and Harriet.

Vedantam has served as a part-time lecturer at Harvard University and Columbia University. He has also served as a senior scholar at the Woodrow Wilson International Center in Washington.

After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child.

Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.

On this week's radio replay, we look at the shelf life of commercials. According to University of Arizona researcher Merrie Brucks, an ad we watched when we were 5 years old can influence our buying behavior when we're 50.

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Paul Rozin has been studying the psychology and culture of food for more than 40 years. And he's come to appreciate that food fills many of our needs, but hunger is just one.

"Food is not just nutrition that goes in your mouth or even pleasant sensations that go with it," he says. "It connects to your whole life, and it's really a very important part of performing your culture and experiencing your culture."

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Why Now?

Jul 27, 2018

Nearly a quarter century ago, a group of women accused a prominent playwright of sexual misconduct. A Boston newspaper published allegations of sexual harassment, unwanted touching and forced kissing. For the most part, the complaints went nowhere.

In 2017, more women came forward with accusations. This time, people listened.

On this episode of Hidden Brain, we explore the story through the lens of social science and ask, "Why Now?"

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If you've ever visited the palm-lined neighborhoods of Beverly Hills, you've probably noticed that the rich and famous aren't the only ones drawn there.

Stargazers also flock to this exclusive enclave, seeking a chance to peer into — and fantasize about — the lives of movie stars and film directors.

Call it adulation, adoration, idolization: we humans are fascinated by glamour and power.

But this turns out to be only one side of our psychology.

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After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child.

Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.

On this week's radio replay, we look at the shelf life of commercials. According to University of Arizona researcher Merrie Brucks, an ad we watched when we were five years old can influence our buying behavior when we're fifty.

People who spend time with young children know firsthand the power of music.

It's easy entertainment.

And any teacher who works in early childhood will tell you that singing can yield amazing results. "If we didn't sing the cleanup song, I don't think anything would have gotten cleaned up," says Laura Cirelli, who worked as an assistant at a day care center in the late 2000s.

But there may be other ways — surprising ways — in which music plays a role in raising a human.

This week, we look at the language we use around race and religion, and what it says about the culture we live in.

Are you racist?

It's a question that makes most of us uncomfortable and defensive.

Harvard University psychologist Mahzarin Banaji says while most people don't feel they're racist, they likely carry unfavorable opinions about people of color — even if they are people of color themselves.

Banaji is one of the creators of the Implicit Association Test, a widely-used tool for measuring a person's implicit biases. She says it's important to acknowledge that the individual mind sits in society.

In 2006, Derek Amato suffered a major concussion from diving into a shallow swimming pool. When he woke up in the hospital, he was different. He discovered he was really good a playing piano.

It may sound like the plot of a movie: police find a young man dead with stab wounds. Tests quickly show he'd had Ebola.

Officials realize the suspects in the case, men in a local gang, may have picked up and spread Ebola across the slum. These men are reluctant to quarantine themselves and some – including a man nicknamed "Time Bomb" – cannot even be found.

This scenario actually unfolded in the West African country of Liberia in 2015. And what followed was a truly unconventional effort by epidemiologists to stop a new Ebola outbreak.

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If you ever tell a lie, it would be normal for your conscience to bother you. But here's a question. If you tell many lies, does that voice inside go quiet? Neuroscientists recently explored this idea. And our colleague Rachel Martin sat down to talk about it with NPR's social science correspondent Shankar Vedantam.

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Hi, Shankar.

SHANKAR VEDANTAM, BYLINE: Hey, Rachel.

MARTIN: So we're talking about neuroscientists. They were studying the brain, as they are known to do.

VEDANTAM: (Laughter).

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