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  • Learn why media training strategy matters more than digital tools. Alice Maggiore explains how effective communication skills from virtual meetings translate to media success.
  • Navigate customer complaints on social media with strategic responses. Crystal DeStefano shares 3 key principles for handling difficult situations while protecting your reputation.
  • Understand why showing up matters in business relationships and PR success. Crystal DeStefano shares a personal story about the importance of being present for stakeholders.
  • Learn how to analyze media coverage for reputation management. Crystal DeStefano explains how to evaluate positive, neutral, and negative coverage to build stakeholder trust.
  • Build employee confidence through strategic communication. Crystal DeStefano shares how to engage employees in business decisions and create transparent dialogue for stronger culture.
  • Explore why employees should be your organization's top stakeholder priority. Crystal DeStefano discusses how strategic internal communications strengthen reputation and business success.
  • Learn how small businesses can build meaningful relationships with local influencers. Crystal DeStefano shares strategies to move beyond mass emails and create personal connections.
  • Learn how to use research to build effective brand messaging. Crystal DeStefano explains qualitative research methods to understand audiences and develop communications strategies.
  • Build thought leadership through op-eds during healthcare transformation. Learn how to craft, pitch, and publish compelling healthcare op-eds that drive change.
  • Western: Hawk Larabee “The Pilgrim” 12/28/48 CBS, Have Gun, Will Travel “The Boss” 2/7/60 CBS.
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