strategic minute

Learn how to use research to build effective brand messaging. Crystal DeStefano explains qualitative research methods to understand audiences and develop communications strategies.

Learn how to use research to build effective brand messaging. Crystal DeStefano explains qualitative research methods to understand audiences and develop communications strategies.

Navigate modern communications with the PESO model. Michael Meath explains how to use paid, earned, shared, and owned media strategies to cut through information overload.

Learn how to integrate communications into business leadership. Michael Meath discusses teaching corporate communications to MBA students and why future leaders need PR skills.

Trust and Empathy have been identified as perhaps two of the most important characteristics for CEOs and other executives to possess in order to be effective in leading organizations and achieving results.

There are a lot of good things that lots of organizations do or accomplish every day. Some of them are nice internal efforts or achievements, some involve new initiatives for the organization, and some stuff has a real impact on the community that the organization serves.

Crystal DeStefano describes building relationships with people in the news media for your business or organization.

Crystal DeStefano shares her thoughts on communication and the lack thereof in business, and how it can help you to rise above tough situations with your audience.

Crystal DeStefano talks about the loyalty we have to businesses and where others can begin on that same path.

In this episode, Michael Meath shares some advice for an organization when negative comments appear on their social media platform.