The “Elf on the Shelf” is coming to downtown Syracuse. The holiday icon is part of an attempt to get more visibility for downtown shops during the holiday season.
The Downtown Committee of Syracuse is calling him “Dash.” The elf will be turning up in shops, restaurants and museums throughout downtown Syracuse during the holiday season. Alice Maggiore of the Downtown Committee says it’s all part of a push to get people thinking downtown when they think about holiday spending.
"I think traditionally people think of the malls as that that want to do their holiday shopping. Our hope is that they do want to come downtown,” said Maggiore.
So the committee will be placing Dash in various locales, turning it into a kind of contest.
"Each day across our social media outlets, we will be posting a picture of him in one of these fantastic downtown places, and asking our followers to send us our guess of where he is,” she said. ““What we’ve done is stick him with an iconic thing that a store may sell. Perhaps he will be in a menswear store looking out of a suit, with a background that identifies where he might be.”
Dash will be in a different place, which will include stores, museums, restaurants and other venues, each weekday between from today till December 21.
